What is Mobile App Attribution & Why is it Important?

We all know that mobile applications have been around from a while now and they are undeniably loved by the users of smart phones and digital gadgets.

But the question here is that how is it important for the business in terms of utilizing and expanding your marketing zone through mobile applications. Ever since 2000 century unfolded itself technology is at its fastest pace where we saw a lot of new developments in terms of expanding communication and the sources of information routes through electronic media. At the same note mobiles were only used in terms of communication and long distance interaction. But as soon as smart phones intelligently integrated into our normal lives we started relying on them undoubtedly.

Today if we look at any smart phone whether its IPhone or HTCs or Android they are possess applications which are made extremely taking care of user’s experience. Just for example, if you are on the road and are not able to find your destination then application in your smart phone such as Google maps listings would make sure you reach to the right spot in the minimalist of time directing you step by step and just looking from the example through business point of view if you were that particular business and your potential customer was looking for your services or products and successfully found your business location through mobile application that means you targeted a customer through online integrated Google maps listings which in other words is healthy for your business success.

Annzo Corporation SEO experts give extreme importance to mobile search engine optimization because it’s something that is not going move backwards instead the future is very bright for your business if you properly understand the importance of mobile SEO. And most likely with the development in their field we can presume that in future mobile application would be as important as your websites. We can assume two intelligent reasons on why mobile applications are important for your business success:

Affordability of smart phones:this is true! If today some people are not able to afford smart phones and just prefer feature phones on it due to the price tags. In future and in present we can see that the number of users of smart phone especially for the applications accessibility is increasing. So looking at this statistic there is more chance for your business to grow through mobile applications.

The caliber of ease through smart phones: there is another reason why people love smart phones because of its ease in looking up or using internet resources in the shortest of time through them. Not only is that but today smartphone apps used by companies to promote their brand or product, or to provide access to their existing products as well. In the future we will see a lot more use-cases, e.g. new products enabled by apps, mobile health, mobile selling, or apps which help to improve working efficiency within a company.

Article Source: Annzo Corporation  

Google’s Matt Cutts talks about Black Hat & Link Spammers erasing updates

Annzo Corporation experts give keen interest on what Google’s Matt Cutts has to say about the forth coming update because it’s very important to keep your heads up before time.Annzo Corporation stay alert on coming forth updates so our clients may not lose their hard work that they build by campaigning day and night. Google’s Matt Cutts recently talked about the new updates regarding black hat SEO and link spammers and he claims that by the end of summer this particular update will most likely hit them. When he was asked particularly about what coming, he described that in some points, here they are:

Google is the most fundamental part if you want to be successful with your internet marketing plan because it occupies almost 80% of internet world wide. You simple cannot ignore what Google has to say about it because Google search engines are the most densely used engines around globe. Updates are important because it can shift your website rankings and can drastically affect your online business if you don’t follow accordingly. We at

• Penguin 2.0: This particular penguin update will be more effective than the previous penguin update was. That was particularly for spammy websites but this one claims to go deeper and will have wide results on the SEOs. He said expect more cry from SEO community if there is any spammy thing linked to them.
• Advertorials: earlier this year Google went after website which were using advertorials to pull up their rankings and enhance their link building. Matt Cutts said that Google will take serious actions about it soon for violation webmaster guidelines.
• Filtering out Spams: Google believe that internet has become excessive with filthy and spammy websites such as pornographic. Matt Cutts said that Google is receiving complaints from outside resources and we will soon look into it as well and on serious note to make internet accessibility more safe and secure.
• Google wants to go upstream: Matt Cutts said that we are looking forward to move a bit more detailed and deeper “upstream” to build good analysis on link buildings.
• Better link analysis: Matt Cutts also said that Google is heading its way in a better link analysis in terms of building software for link analysis which will in turn give a much more sophisticated and uncomplicated link building analysis of websites.
• Tracking the hackers: Google is more inclined this year in tracking the hackers as well and keeping internet services more secure and safe. And also working on hacked sites for improving their performances and getting rid of virus. Cutts also added they plan on improving webmaster communication in regards to hacked sites.
• Authority boost: websites who are related to some dignified authorities will most likely get more boosts and will be able to reach over the un-authoritative sites on SERPs.
• Shifting Panda update: Previous panda update had quite tremendous effect on a lot of website rankings and affected their business drastically. Google has been a bit more concerned about them and making changes in their algorithm so it can bring back some of the sites to its track.
• Same Domains in SERPs: Google has also been looking into same domains for one website on SERPs on the first pages and Google is working to lessen this year so others can have opportunity to be on the first pages as well.

Google is also working in improving webmaster communications and in the end he said that the purpose of all these updates is to make internet more secure and decrease the use of Black hat SEO techniques.

Article Sources: Annzo Corporation